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Experiences

August 2023 - December 2023

Marketing Strategist, Crisp Media Inc

  • Develop and execute comprehensive marketing strategies based on the client's objectives and target audience. Resulted in a 90% approval rate from clients.

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  • Collaborate with copywriters and designers to construct impactful PPC campaigns, leading to a notable 67% year-over-year increase in Thruplay for Meta Ads.

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  • Conduct comprehensive audits for SEO, social media, and Google Ads, providing strategic recommendations and executions. Achieve a substantial boost in website TOFU traffic.

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  • Developed strategy and managed clients’ social media accounts. This resulted in a remarkable month-over-month Instagram performance of a 126% increase in reach, a 30% rise in engagements, and a gain of 0.02% in followers.

March 2023 - August 2023

Marketing Coordinator, Redwood Plastics & Rubber

  • Serve as a Marketing Coordinator at Redwood Plastics & Rubber, overseeing and executing various marketing initiatives including website design, Google Ads/Analytics, email marketing campaign and project management.

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  • Manage and address internal stakeholders' requests related to brochures, website updates, and broadcasting, ensuring timely and effective delivery.

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  • Develop and implement engaging social media content that drives results, such as a 3% increase in click-through rate (CTR) and over 800 organic impressions.

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  • Formulate and execute marketing best practices to enhance user journey that works coherently with Google Ads. Result in 20% reduce in bounce rate, increased in page sessions and average 6% ROAs

2021 - 2022

Marketing Coordinator, PressReader

  • Drive the expansion of PressReader's B2B segment by implementing a targeted top-of-the-funnel (TOFU) marketing campaign aimed at increasing marketing qualified leads.

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  • Act as a project lead for internal marketing initiatives, ensuring successful project delivery within defined scope and timelines using Monday.com. Serve as a liaison between stakeholders to facilitate effective communication and collaboration.

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  • Execute impactful marketing designs, engaging blog posts, and informative newsletters that effectively elevate brand awareness and drive higher levels of audience engagement. Manage marketing initiatives performance on Hubspot and create usable reports to use for strategy planning with Regional Sales Manager

Education

Simon Fraser University

  • Bachelor's degree in Arts

  • Majoring in Communication

  • Minoring in Publishing

Brookes Shawnigan Lake

  • Completed IB Diploma

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