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TOFU Campaign
- The TOFU Campaign aimed to reposition the brand in the interest of consumers through blog posts. The campaign covered a wide range of topics, ranging from Covid-19, Sustainability, and Environment to Accessibility.
- My work consisted of drafting the blog posts, picking the appropriate images, and ensuring backlinks and image descriptions are utilized for SEO. All blog posts are managed through Monday.com and performance is tracked through HubSpot
- Collaborated with sales team to develop and strategize future content.
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